Singapore’s Sake Samurai · 酒サムライ

Your sake list should be your most profitable page.

I help Singapore’s restaurants and bars build sake programmes that sell — and run corporate tastings your guests talk about for months. Invested as a Sake Samurai in Kyoto by the Japan Sake Brewers Association.

Kyoto 2024Sake Samurai investiture
13+ yrsIn the sake trade
SingaporeConsulting & events
What I Do

Two ways to put a Sake Samurai on your team.

Adrian Goh in formal montsuki haori at a Kyoto shrine sake barrel wall
For Restaurants & Bars

Sake Programme Consulting

Most sake lists are written for the importer, not the guest. I rebuild yours around what your menu, your margins, and your diners actually need.

  • List curation and menu engineering that lifts per-cover spend
  • Food-and-sake pairing built around your kitchen
  • Staff training your team can actually sell with
  • Sourcing access to breweries most distributors can’t reach
Request a list audit →
A kanpai toast raised at the Sake Samurai ceremony in Kyoto
For Companies & Teams

Corporate Workshops & Events

Client dinners, team offsites, VIP appreciation nights — a guided tasting is the rare corporate event where people put their phones down.

  • Guided tasting flights, from boardroom to 80+ cover dinners
  • Masterclasses tailored to your audience and occasion
  • Full event design: sake, storytelling, service, pacing
  • Premium gifting curation for clients who have everything
Plan an event →
How I Work

Simple to start. Serious in execution.

一 · Talk

A 20-minute call

Tell me about your venue or event. I’ll tell you honestly whether I’m the right fit — and what results you can expect.

二 · Taste

A tailored proposal

Within days you get a concrete plan: the list, the flight, the training, or the event run-sheet — with clear pricing, no padding.

三 · Transform

Delivery you can measure

Higher sake sales, a floor team that sells with confidence, or a room full of guests asking when the next one is.

The Samurai

The title is conferred in Kyoto. The work happens on your floor.

The Sake Samurai title is conferred by the Japan Sake Brewers Association Junior Council on a small number of people worldwide who champion sake culture. I received mine at the investiture ceremony at Matsuo Taisha in Kyoto.

For over a decade I’ve worked every side of this industry — sourcing, educating, and standing in front of rooms from five guests to eighty. I’ve walked the breweries and know the people who make the sake, and I bring that access to every client engagement.

Anyone can sell you sake. My job is to make sake work for your business.
Adrian Goh holding the Sake Samurai investiture scroll at Matsuo Taisha, Kyoto
Sake Samurai investiture · Matsuo Taisha, Kyoto · Photo by Cindy Bissig
What Clients Say

He is incredibly generous in sharing his knowledge and is truly passionate and knowledgeable about sake. I learned so much from him, and really appreciated the thought and expertise he put into selecting the sake for us. I look forward to attending more of his classes. Highly recommended!

Shirley Ong · Managing Director, Estavon Global Realty Pte Ltd

On attending a private sake workshop.

Ready when you are.

One conversation is enough to know if this is worth your time. Consulting engagements and event dates are limited each month — bring me your dates early.

Replies within one business day · Based in Singapore · Available across the region